Media

The Overture and C Street’s revitalization efforts have recently been featured in the news! Scroll down to view some of our recent press coverage.

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It’s curtains for the California Theatre
The chance to save the theater passed long ago, and we all should welcome the plan to replace it.
San Diego has chance for another Downtown renaissance
Today, San Diego has a chance for a third renaissance. Adjacent to the blossoming neighborhoods of Gaslamp and East Village is an area that, despite its apparent potential, has remained underutilized and uninviting for decades.
San Diego approves replacement for dilapidated California Theatre
"It's been sitting there shuttered for 25 years," said Kris Michell, president and CEO of the Downtown San Diego Partnership.
San Diego approves replacement plan for California Theatre
"The idea, really, is to revitalize C Street by reinvigorating life downtown," Sanandaji said. "We are a 9-to-5 downtown and we should really be a 24-7 downtown where we can live, work and play."
California Theatre to make way for 40-story skyscrape
A plan to replace the dilapidated California Theatre building in downtown San Diego with a 40-story skyscraper was unanimously approved Tuesday by the City Council.
City Council Approves Project To Replace California Theatre
The fenced-off building on C Street between Third and Fourth avenues has long been a civic eyesore.
40-Story Skyscraper Will Replace Faded California Theatre Downtown
She said the project was “desperately needed” to breathe life into C Street, the corridor where the trolley runs in the downtown area.
California Theatre demolition approved, 40-story tower planned
“There’s a lot of opportunity here,” said Councilman Chris Ward, who represents downtown. “We certainly have in the downtown community been waiting for something transformative to C Street.”
Residential Highrise in Downtown San Diego: California Theatre’s 'Second Act'
C Street, known to some as the "Boulevard of Broken Dreams", is set for an economic and cultural renaissance.
Business owners in support of Overture Project are set to present project to SD City Council April 4
The City Planning Commission unanimously voted to recommend to City Council to approve The Overture project, a new mixed-use space offering retail stores, restaurants, parking and new urban living residences in the heart of Downtown's C Street.
Decrepit Downtown Theatre Site Targeted for Renovation Project
"Its revival is being touted as a turning point for the business community in downtown’s financial district."
What's Next for the California Theatre?
"Developer launches campaign to replace California Theatre with high-rise"
Cleaning Up San Diego’s C Street Corridor
"Downtown San Diego planners tried a new method to engage the public last week. They used games and live music to attract people to stroll down a shabby section of C Street and imagine what it could be."
New plan to fix C Street's 'broken dreams'
"We all want to see something down here, "the Downtown partnership's Michell said. " We can no longer avert our eyes and say it's all right. It isn't. It's right near the government core. We deserve better."
C Street's revitalization focus of idea-generating event
"The Downtown San Diego Partnership’s initiative to improve C Street in downtown San Diego took to the streets Friday, as the group's leaders were joined by property owners and advocates of the corridor's revitalization in a kick-off event to gather improvement ideas from the public."
C street Now Lit Up For Safety
"Thousands of tiny lights have been placed in the trees along C Street from Front Street to 8th Avenue. The lights will stay up year-round. In addition to being pretty, officials say they create a sense of safety and community in the neighborhood."
Imagining The Future
"More than two years ago, the Downtown San Diego Partnership asked communities throughout the San Diego region to “Imagine Downtown.” And, boy, did they ever."
Downtown San Diego Construction Fueling ‘Urban Renaissance’
"If you’ve been in downtown San Diego recently, you may have noticed a lot of construction projects underway."
What’s That Lot: Another Act for the Boulevard of Broken Dreams
"There are 57 million square miles of land on earth, including the 4,206 square miles of San Diego County. Even as our population grows, spaces in the midst of our concrete jungle lay strangely fallow. This is an occasional series to explore those mysteriously unused or seemingly untended bits of land."
Morning Report: Decrepit Theater’s Next Performance
"San Diego has plenty of decrepit buildings that need to meet with rehab or a bulldozer (Pernicano’s, anyone?), but none may be as big or as eyesore-y as downtown’s California Theatre on C Street."
Time's about up for California Theatre
“There is significant downtown interest and support for demolishing this blighted site. The Downtown San Diego Partnership, the Greater San Diego Chamber of Commerce, and many owners within a two-block area of the project and along the C Street corridor have indicated strong support for the proposed project.”
California Theatre: Residential tower proposed
“It’s reenergizing a significant portion of downtown that hasn’t had any life... and interacting and engaging with the other buildings on that intersection as well.”
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